The McCollough effect reflects permanent and transient adaptation in early visual cortex (bibtex)
Reference:
Vul, Krizay and MacLeod (2008) The McCollough effect reflects permanent and transient adaptation in early visual cortex, In Journal of Vision, volume 8.
Bibtex Entry:
@article{VulKrizayMacLeod2008,
Author = {Edward Vul and E Krizay and Donald I A MacLeod},
Title = {The McCollough effect reflects permanent and transient adaptation in early visual cortex},
Journal = {Journal of Vision},
Volume = {8},
Number = {12},
Pages = {1-12},
Year = {2008},
Url = {http://www.evullab.org/pdf/VulKrizayMacleod-JoV-2008.pdf}, 
More = {}}
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