@inproceedings{srivastava2017rational,
  title={A rational analysis of marketing strategies},
  author={Nisheeth Srivastava and Edward Vul},
  booktitle={Proceedings of the 39th Annual Meeting of the Cognitive Science Society},
Url = {http://www.evullab.org/pdf/srivastava_marketing_2017.pdf},
  year={2017}
}